Click 
to remove filters
"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.
Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.
Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Our experts joined Campaign in Amsterdam to discuss the challenges and opportunities facing clients and why the city's creative businesses are particularly well placed to face up to them.
To meet international clients' needs, agencies must infuse their work with a global philosophy by discovering a brand's human story and telling it in such a way that it transcends cultures.
Brands need to be consistent and diverse all at once. And this requires a unique identity that makes sense across both borders and platforms.
The future lies in a mindset where brands improve by improving the world, and this is where agencies can take the lead.
Amsterdam's place on the global advertising stage is down to its identifiably Dutch blend of innate craftsmanship, stubborn loyalty, adaptability and a world-class aversion to hierarchy.
