getmemedia.com Idea of the week: Reach AB professionals with the Eurostar Metropolitan Magazine
27 May 2013
Ink present an advertiser the opportunity to target a sophisticated, affluent captive audience who are in a relaxed state of mind.
Competing visions for the future of UK aviation mean the second battle for Heathrow is shaping up to be even more bitter than the first.
Ink present an advertiser the opportunity to target a sophisticated, affluent captive audience who are in a relaxed state of mind.
The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.
The Olympics sponsor used Facebook to help remind Brits to stay at home during the Games this summer.
"Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along like this." Editor, The Sunday Times, United Kingdom
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper