30 Apr 2013
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
04 Feb 2013
| by Thinkbox
John Lewis' highly emotional Christmas TV ad, created by Adam & Eve, won the last Thinkboxes awards of 2011. The retailer wanted to continue its tradition of releasing a big television ad that would touch and inspire the nation.
07 Sep 2011
| by Ed Elworthy, Global Football Brand Communications Director
Weiden + Kennedy on the vital statistics of Nike's - Write the future campaign that Ed Elworthy, Global Football Brand Communications Director will discuss at BrandMAX. This campaign made Nike the brand winner at the 2010 World Cup, standing out against the official sponsor adidas.
25 Feb 2011
| by Cassandra Faria, Omniture Marketing
Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.
01 Feb 2011
| by Staff
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
17 Jul 2010
| by Noelle McElhatton
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
12 Jul 2010
| by Steve Plimsoll
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
12 Jul 2010
| by Steve Grout
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
12 Jul 2010
| by Graham Cooper
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson