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The Big Digital Debate: How to create value from digital

02 Dec 2010 | by Noelle McElhatton

In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers, and how this burgeoning medium must be embraced.

The Big Digital Debate: Tweet log

24 Nov 2010

View comments from delegates as they tweeted live from the event.

The Big Digital Debate: The Panel

24 Nov 2010

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

The Big Digital Debate: In pictures

24 Nov 2010

A selection of images from the Big Digital Debate showing panel members and delegates during and after the event.

PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas

11 Nov 2010 | by Simon Sankarayya

For the first in a series of marketer interviews brought to readers of Marketing by Yahoo!, D&AD's Simon Sankarayya talks to Diageo CMO Andy Fennell

Step into the spotlight

20 Oct 2010 | by Sam Richardson

Brands seeking to positively engage with consumers need to be confident enough to drop the one-way messaging in favour of creating a genuine, entertaining representation of what they stand for

An experience shared

20 Oct 2010 | by Chris Cook

The true value of experiential activity can be realised only if brands take full advantage of the power of digital content to publicise the activity, recruit consumers and amplify the campaign's effects

Experiential is dead...

20 Oct 2010 | by Mo Saha

...long live experience. It is time to drop the idea of generic campaigns and instead tailor creative, personal experiences that will engage, enthuse and inspire your brand's target audiences

Make a bigger impact

20 Oct 2010 | by Shaz Smilansky

Specialist experiential agencies are a vital component in any successful campaign that has a live brand experience at the core of its creative; brands that omit this key partnership are losing out

Make the personal profitable

20 Oct 2010 | by Tony Hall

Bringing your brand and your target consumer together through a live experience might be low on reach, but it will generate rich, deep results that can pay dividends long after the event has passed

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