3 great ads I had nothing to do with: Levi's "creek"
19 Oct 2012 | by Thinkbox
Levi's marketing style has often made use of old recordings of popular music in television commercials, ranging from traditional pop to punk rock.
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3 great ads I had nothing to do with: Channel 4 "meet the superhumans"
19 Oct 2012 | by Thinkbox
Channel 4 launched its biggest ever marketing campaign on 17 July to promote coverage of the London 2012 Paralympic Games.
3 great ads I had nothing to do with: Cresta "I'm frothy man"
19 Oct 2012 | by Thinkbox
Cresta was a frothy fruit-flavoured drink produced from the early 1970s through to the beginning of the 1990s.
Media starts to catch up with the changing consumer
16 Oct 2012
It's not just the new 40s and new 50s, consumers are changing, and in ways we are finding increasingly hard to predict. However, researchers and media agencies are no longer relying on old demographic stereotypes and are identifying new trends to show brands what is going on
The Death of the Demographic: Pete Markey
16 Oct 2012
"The new 40s and 50s are smart and savvy", says Pete Markey, Chief marketing officer, RSA Insurance
What media needs to know about the new 40s and 50s
16 Oct 2012
We know that people in their 40s and 50s are no stereotypes. Smooth Radio's exclusive research gives insight into how they behave, what they want, how they might be identified and how brands can engage with them
The Death of the Demographic: Karen Blackett
16 Oct 2012
"Attitude and beliefs are key, not age", Karen Blackett, Chief executive UK, MediaCom
How brands can tap into a changing generation
16 Oct 2012 | by Richard Jacobs
As the world speeds up, our love affair with phrases, shorthand expressions (LOL!) and clichés seems to become ever-more intense - particularly when communication and news can seem laboured if you cannot express yourself in 140 characters or fewer.
The new 40s and 50s are not just different - they are different from each other
16 Oct 2012
Not only do people now behave differently than their counterparts of 20 years ago, it's clear that people in their 40s behave differently from those in their 50s.
The Death of the Demographic: Nils Leonard
16 Oct 2012
"People wear stations like badges on their sleeve", Nils Leonard, Executive creative director, Grey London
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