The silver bullet
16 May 2013 | by Ilicco Elia
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.
Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
Citibet present an advertiser the opportunity to sponsor the lead "Sporting Event Preview" feature in their summer issues.
At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.
Perform Sports present an advertiser the opportunity to get involved with the biggest sporting event this summer as the British Lions tour Australia for the first time in twelve years.
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
The magazine of the eponymous society has been the cornerstone of its expansion into TV, movies and digital.
The first ten winners of the IPA and Campaign Women of Tomorrow competition impressed the judging panel by demonstrating outstanding leadership potential while continuing to deliver excellence in their roles.