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From pages to pads

As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.

The silver bullet

Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.

Time for change

More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.

New tech, old craft

Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.

Idea of the Week : Summer Sponsorship opportunities with Citibet Magazine

Citibet present an advertiser the opportunity to sponsor the lead "Sporting Event Preview" feature in their summer issues.

Idea of the Week: Get a bespoke media learning programme for your team with getmeinsight

At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.

Idea of the Week: Sponsor the British Lions tour this summer

Perform Sports present an advertiser the opportunity to get involved with the biggest sporting event this summer as the British Lions tour Australia for the first time in twelve years.

Connected Campaign of the Month: O2

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.

Champions of Design: National Geographic

The magazine of the eponymous society has been the cornerstone of its expansion into TV, movies and digital.

Meet the winning Women of Tomorrow

The first ten winners of the IPA and Campaign Women of Tomorrow competition impressed the judging panel by demonstrating outstanding leadership potential while continuing to deliver excellence in their roles.

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