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Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
The NHS reforms and wider mix of health stakeholders pose a challenge to those in PR.
The NHS changes may put more pressure on firms to support the health of their employees.
In the new health service, it's the opinions of GPs and their patients that will count the most.
Big pharma deserves some good PR - and there are increasing opportunities to create it.
Winner of over 10 Golds from creative awards including Cannes Lions and The Creative Circle, this powerful spot from NSPCC puts a cartoon child being abused by a real-life parent at the heart of the story.
Grayling is one of the journalists' favourite PR agencies. Mary Whenman, Managing Director, Grayling Corporate & Financial and Billy Partridge, Director, Grayling Scotland explain their philosophy of media relations.
Maitland is one of the journalists' favourite PR agencies. Neil Bennett, chief executive says he is "thrilled" to have the agency's work recognised.
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