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The art materials brand has been providing the world's artists with tools and inspiration for 180 years.
I can't stand DIY. I'd much rather get a man in, then watch cricket instead. So when last summer England cricketer Matt Prior smashed a window at Lord's with his bat, who'd have thought those two worlds would collide?
The Cuban cigars' folklore links with Fidel Castro have helped to crystallise its highly individual brand image.
Mobile commerce, supermarket power, empty high streets ... what does the changing retail environment mean for brands? Our experts examine the implications.
With London 2012 looming, sponsor brands are aiming to engage with consumers on a more intimate level. In the first of a series of reports, Marketing and social media agency Yomego examine brands' social-media strategies in detail.
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
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