Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
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Maitland is one of the journalists' favourite PR agencies. Neil Bennett, chief executive says he is "thrilled" to have the agency's work recognised.
Banking brands are in need of a few 'likes'. So what better way to get some than by tapping into the Games?
Banks have been slower to embrace social media than other sectors, but the recent problems at Barclays, RBS and NatWest demonstrate that there is nowhere to hide on social media when things go wrong.