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Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

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