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Winning four Silvers at D&AD and a Gold Cannes Lion, this ad for Unilever's Lynx body spray was also shortlisted three times at the 2005 British Arrows awards.
TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.
Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.
With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.
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