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Champions of Design: Smeg

23 Jan 2013 | by Staff

Best known for its bright, retro fridges, the Italian appliance brand has employed some big-name designers.

Connected Campaign of the Month: Boots No7

25 Oct 2012

The brand ran engaging content from make-up experts to attract women looking for a makeover

Champions of Design: Toblerone

17 Jul 2012

The triangular-shaped Swiss chocolate may be more than 100 years old, but it is a mainstay of duty-free shops.

Champions of design: Kiwi

10 Jul 2012

Having originated in Australia, the shoe polish was boosted by wartime demand and is now a global brand.

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

Mobile commerce, supermarket power, empty high streets ... what does the changing retail environment mean for brands? Our experts examine the implications.

PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

There are growing opportunities to link physical interactive experiences with mobile networks

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