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Winning four Silvers at D&AD and a Gold Cannes Lion, this ad for Unilever's Lynx body spray was also shortlisted three times at the 2005 British Arrows awards.
TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.
Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
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