Progress but room to grow
04 Dec 2012 | by Francis Ingham, PRCA
The PR industry has come a long way, but there are still major challenges to overcome.
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Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
A focus on the bottom line, need for insight and demand for creativity will drive PR forward.
Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
It's time to get off the fence, grow up, and deliver fresh ideas for the next decade.
Look at the bigger picture
04 Dec 2012 | by Colin Byrne, Weber Shandwick
Telling engaging stories in a visual way will see film-makers become increasingly important.
The power of a word
21 Nov 2012
Don't ignore the potency of generating a delicious turn of phrase, says Electric Airwaves MD Andrew Caesar-Gordon.
Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy
21 Nov 2012 | by Adam Hill
Turning likes into pounds is more tricky than just clicks equalling cash.
Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies - The million-dollar question
21 Nov 2012 | by Grainne Quinn, Nick Bartlett, Daniel Bunce, Chandler Chicco Companies
A focus on empowering people to ask the right question will help the net deliver the answer.
Chris Jackson, Cicero - Digital is constantly evolving
21 Nov 2012 | by Chris Jackson, Cicero
Building a digital strategy is very different from building one for PR or public affairs.
Digital Essays: Alan Parker, GolinHarris - Tell a continuous story
21 Nov 2012 | by Alan Parker, GolinHarris
Marketing needs to switch from one-off campaigns to continuous, real-time narratives.
Rhodri Harries, Kaizo - Make customers your friends
21 Nov 2012 | by Rhodri Harries, Kaizo
Think in terms of friends rather than fans if you want to turn social pixels into pounds.
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