It's how you play the game
24 May 2012 | by Lionel Zetter & Charlie O'Rourke, AIMediaComms
Armed with the right tools and experience, lobbyists can be effective, ethical - and laudable, says Lionel Zetter & Charlie O'Rourke of AIMediaComms.
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Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important.
Armed with the right tools and experience, lobbyists can be effective, ethical - and laudable, says Lionel Zetter & Charlie O'Rourke of AIMediaComms.
Public affairs advisers must navigate increasingly choppy waters to protect client reputations, says Ben Stafford of Cicero Consulting.
The rise of social media means policy-makers must arm themselves with facts, not opinion, says Andrew Escott of Cohn & Wolfe.
Getting positive results is all about ensuring that the right planning schemes are approved, says Richard Patient of Indigo Public Affairs.
Boris Johnson will need more than personality to make his second term in office a success, says Jonny Popper of London Communications Agency.
Politics has always mattered to business but in an age of public scrutiny it is even more vital, says Kevin Bell of Maitland Political.
The best campaigns capture the public imagination long before they tackle the Government, says Elin Twigge of PLMR.
We must spot trends and expand our expertise if we are to succeed in today's complex world, says Oliver Pauley of Portland.
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