Nice ad - but where's the PR?
26 Oct 2012
Bodyform's You Tube viral caught everyone's attention. But, could it have been better planned?
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Capitalise on your specialist knowledge and transfer those skills to other markets.
Bodyform's You Tube viral caught everyone's attention. But, could it have been better planned?
How Disney's president underlined the company's essence
As the banking sector's reputation slides deeper into the mire, other services firms are striving to avoid being tarred with the same brush. Alan Oliver, head of external affairs at Nationwide, talks to Adam Hill.
The value of a firm can be best gauged by its reputation - if only Team GB were a firm.
A firm's corporate reputation needs constant care and attention if it is to flourish.
Open dialogue is the key to building enduring, positive reputations over the long term.
True thought leaders must be brave, committed and prepared to learn from their mistakes.
Strategic success relies on everyone from the boardroom down being onside.
PR and comms professionals should take a lead on shaping business strategy.