Big changes, big demands
04 Apr 2013 | by Camilla Horwood, Edelman
The NHS reforms and wider mix of health stakeholders pose a challenge to those in PR.
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SSE's pre-recording pitfalls
12 Apr 2013 | by Andrew Caesar-Gordon, Electric Airwaves
SSE's head of corporate affairs discovers the perils of crafty editing
Keep the staff in rude health
04 Apr 2013 | by Liz Shanahan, FTI Consulting
The NHS changes may put more pressure on firms to support the health of their employees.
Listen local, act local
04 Apr 2013 | by Sarah Wrixon, Salix Consulting
In the new health service, it's the opinions of GPs and their patients that will count the most.
Defending the indefensible?
04 Apr 2013 | by Christine Chapman, Cohn & Wolfe
Big pharma deserves some good PR - and there are increasing opportunities to create it.
Interflora fails to deliver
25 Mar 2013 | by Andrrew Caesar-Gordon
If your business is sending flowers, don't muck up Mother's Day and ignore the social media fall-out...
Turning around a PR crisis
15 Feb 2013
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
Blackberry fails to connect
04 Feb 2013 | by Andrew Ceasar-Gordon, Electric Airwaves
Key messages are great but point blank refusals of journalists' questions will only guarantee you poor coverage, says Electric Airwaves' managing director Andrew Caesar-Gordon.
Goldman Sachs defies opinion
23 Jan 2013 | by Andrew Caesar-Gordon, Electric Airwaves
In a fortnightly series, Electric Airwaves MD Andrew Caesar-Gordon analyses how one corporate message has played out through the media.
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