Iain Anderson, Cicero Consulting - Comms is a two-way street
07 Nov 2012 | by Iain Anderson, Cicero Consulting
The finance sector should not counter media banker bashing with a 'heads down' approach.
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A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
The finance sector should not counter media banker bashing with a 'heads down' approach.
Even in the fast-moving world of tech comms, a good old-fashioned contacts book is essential.
Ensuring PR plays an active role in the boardroom has never been more important.
The golden summer of 2012 showed that the future of comms is more than text and images.
Specialist agencies have the in-depth market knowledge to deliver the results clients want.
Capitalise on your specialist knowledge and transfer those skills to other markets.
The value of a firm can be best gauged by its reputation - if only Team GB were a firm.
A firm's corporate reputation needs constant care and attention if it is to flourish.
True thought leaders must be brave, committed and prepared to learn from their mistakes.