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CubanEight

CubanEight Heyford Park Innovation Centre Heyford Park Oxfordshire OX25 5HD New business contact Sian Gaskell /Rachel Makari, founding directors, 01869 238089 If your agency was a film title, which one would it be? Limitless Name your three best tech clients or account wins...

Whiteoaks

Whiteoaks 24 West Street Farnham Surrey GU9 7DR New business contact Gill Craig , chairman, 01252 727313 If your agency was a film title, which one would it be? Back To The Future With individuals and organisations communicating in new ways, our unique and innovative 360 PR proposition...

Liberty Comms Ltd

Liberty Comms Ltd The Plaza 535 Kings Road London SW10 0SZ New business contact Dee Gibbs , MD, 020 7751 44 44 If your agency was a film title, which one would it be? 'Don't look back in anger' Agencies need to learn from their experiences and move with the times. We recognise...

Case Study: Tackling a burning issue

The August 2011 riots were a tough reputation challenge for public bodies and retailers, as shops burned and goods were looted. But saying as little as possible remains the default mode for the PROs involved.

Keep calm and carry on

The slogan that launched a thousand tea towels fits today's crisis management pretty well.

There is no place to hide

Corporates need to deal with today's interplay of politics, business, consumers and media.

Resist trying to fill the void

Those wishing to defend their brand would do well to remember the standard police caution.

Train hard and fight easy

A well-structured crisis plan plus realistic rehearsal will help you fight the 'fires at your feet'.

The key is good chemistry

Combining traditional issues management with digital communication is essential today.

The best form of defence

Transparency is the new kid on the block when it comes to corporate issues management.

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