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Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies

The past year's rise in global citizen action, influence and democratisation of information, fuelled by the growth of social networks, has had a profound impact on how marketers must treat their brand.

Redrawing the boundaries: roundtable discussion

12 Oct 2011

Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their sector, what the discipline has to offer and its place in the communications milieu.

Harnessing trend intelligence: Louise Lloyd, Cirkle

12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle

By tapping into emerging trends that resonate with consumers, brands can develop even more meaningful relationships with them, stay ahead of the game and, ultimately, influence loyalty.

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of respect and dialogue from the off. After all, a successful business partnership is like a good marriage.

Honesty is the best policy: Graham Goodkind, Frank PR

12 Oct 2011 | by Graham Goodkind, founder and chief executive, Frank PR

Now more than ever, the public are wise to corporate chicanery and political deceit, so brands would do well to keep their PR advisers close and be nothing but absolutely open with consumers.

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR

Some of the most effective campaigns are those where the PR agency has been at the core of integrated activity, coming up with the timely ideas that inspire the public and media alike.

Take me to your leader: Paul Baverstock and John Sarsfield, MHP Communications

12 Oct 2011 | by Paul Baverstock and John Sarsfield, MHP Communications

In a time of crisis, the communication of believable leadership, emotional integrity and conspicuous competence is essential. It also helps if you have built up a strong reputation in the first place.

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore consumers, and communities and causes are priceless - so the answer is a qualified 'yes'.

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

With social media the lead discipline, PR agencies are best equipped to translate a brand's online activity into real-world success, thanks to their unique insight and improved measurement methods.

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

Listen, be generous and useful, blur edges and provoke a reaction - these are the key elements to any successful brand campaign in today's fast-evolving and experimental media landscape.

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