Mind games
29 Oct 2012 | by Alaistair Cole, Essence
By gathering data from psychologically informed game design, brands and marketers can better connect with the intrinsic desires of players
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Play like an entrepreneur
29 Oct 2012 | by Elle Graham-Dixon, Elvis
Gamification now requires agencies to think like businesses bringing a new product to market
Gamification: where's the fun in that?
29 Oct 2012 | by Adam Graham, Weapon 7
When considering a gamification strategy, forget points, badges, leaderboards and prizes - and focus on enjoyment
A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
The idea of using gaming mechanics in marketing is not new, but any use of gamification must be appropriate to both the brand and the audience
The new tube: the real online video opportunity
19 Jul 2012 | by Suzanne Bidlake
Online video is capable of taking the starring role in campaigns as brands and agencies adapt their approach to advertising.
Without creativity, social will fail
19 Jul 2012 | by Nadya Powell, Dare -
Brands considering a social strategy will need creative content that persuades people to keep coming back for more and enhances lives.
What if we could own the conversation?
19 Jul 2012 | by Mads Holmen, goviral
Social is the answer if advertisers want to truly connect with Generation Y.
The killer application
19 Jul 2012 | by Mobbie Nazir, JWT London
With the increasing prevalence of smartphones and connected TVs, social media has become integral to consumers' lives, and challenger brands stand to gain much from this phenomenon.
Hit the sweet spot
19 Jul 2012 | by James Devon, MBA
Social brands are increasingly able to appeal to deep-rooted human behaviour patterns at the junction of creative and technical excellence.
Content of the people, not at the people
19 Jul 2012 | by Robin Grant, We are social
Social is a waste of time unless you can engage your audience, which requires time and extensive research.
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