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If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology, says James Devon of MBA.
Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
'Even if you're on the right track, you'll get run over if you just sit there.'
Understanding the right time and method to engage customers is the key to being a successful marketer as companies demand demonstrable return on investment in tough economic conditions.
The experts featuring on the panel at News International's Big Tablet Debate.
With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing, in association with Efficient Frontier, asks whether Google and Facebook have all the answers.
Related news stories from across the Brand Republic network.
Clients want social currency that people can use, enjoy, play with and share wherever they spend their digital lives. Stuart Derrick reports on the new challenges.
The speed of digital leaves many businesses in its wake. Agencies must act on ideas more quickly and be flexible.
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