A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
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Social technologies will give brands unprecedented access to groups of connected web users
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can be maintained