Dare: Lessons from the Fat Duck
03 Dec 2010 | by Nick Emmel, Dare
The importance of choosing the right media is being forgotten in the rush to adopt new channels
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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium
Dentsu London: The Hadron Collider
03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London
Give an old word for an old world a progressive new meaning and agencies can be the force that allows all parties to collide beautifully
EHS 4D Group: Data - The New Fuel
03 Dec 2010 | by Tash Whitmey and Daniel Floyed, EHS 4D Group
Connectivity has changed the DNA of advertising campaigns, so the key to integration is data, enabling campaigns to become more personal
Euro RSCG London: Invent The Future
03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London
With technological progress moving so quickly in the 21st century, agencies must already have approaches in place to respond
G2 Worldwide: New Beginnings
03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide
As an industry, we have failed to deliver a consistent form of integration of communication to clients
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
An innovative creative offering, with diversity, collaboration and co-creation at its heart, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content
Inferno: Not Rocket Science
03 Dec 2010 | by Robin Jaffray, Inferno
Platforms are the glue between different activities
MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
No longer should integration stop at marketing. In a post-integration world, an entire business shapes itself around a unifying thought.
Mindshare: Follow The Money
03 Dec 2010 | by Marco Rimini, Mindshare
Integration is something that is best left to the customer, which is why the integrating framework needs to be customer - not brand-based.
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