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Brands seeking to positively engage with consumers need to be confident enough to drop the one-way messaging in favour of creating a genuine, entertaining representation of what they stand for
The true value of experiential activity can be realised only if brands take full advantage of the power of digital content to publicise the activity, recruit consumers and amplify the campaign's effects
...long live experience. It is time to drop the idea of generic campaigns and instead tailor creative, personal experiences that will engage, enthuse and inspire your brand's target audiences
Specialist experiential agencies are a vital component in any successful campaign that has a live brand experience at the core of its creative; brands that omit this key partnership are losing out
Bringing your brand and your target consumer together through a live experience might be low on reach, but it will generate rich, deep results that can pay dividends long after the event has passed
We all know that consumers like to 'try before they buy'; canny marketers leverage this with experiential campaigns that drive trial and amplify the effect of their messaging in other channels
Savvy companies know that their employees are one of their best marketing resources, and should make the most of this by cultivating the effective communication of brand messages internally
Experiential marketing has the reputation of being fun and good for PR - an add-on to marketing campaigns. But should marketers take it more seriously? Check out the views of the best in the business and watch the videos of their best work online, through the links below. Read what happened when we...
PR, with its wide-ranging expertise, is no longer an also-ran to a savvy brand's advertising push, but one of the best-placed disciplines to be the driving force in a highly effective integrated campaign, writes Shine's Richard Brett
Against a backdrop of government spending cuts and fluctuating consumer confidence, PR agencies can give partner brands the creativity and expertise needed to stand out from the crowd, writes Weber Shandwick's Rachel Friend
