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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium

The Big Digital Debate: The Panel

24 Nov 2010

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

The Big Digital Debate: In pictures

24 Nov 2010

A selection of images from the Big Digital Debate showing panel members and delegates during and after the event.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

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