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Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike
Going direct to consumers was once considered the silver bullet in the pursuit of one-to-one relationships. Now it's whether you engage your target audience that really matters. The most highly personalised marketing effort is still a waste of money if it fails to engage, light a spark, provide a utility,...
A conversation with Robert Doubal and Lolly (Laurence) Thomson, creative directors at Wieden Kennedy London, can feel like you re hanging out with a pair of comedians. Both see the funny side of what they do and like to provoke a reaction. "It s good to get your ads banned," says Thomson, the art...
Though he hardly qualifies as the grand old man of digital, Niku Banaie is feeling his years. "I ve just turned 35," the global chief innovation officer at communications network Isobar sighs. "In digital terms that s old." Of course he s a lot younger than the early digital marketing mavens, and has...
The Future Foundation has been closely tracking the growing phenomenon of cashless payments. Here we showcase some of the most salient highlights of our research to explore how close we are to becoming a cashless society and what this will mean for brands.
The concept of 'money' has become seriously more diverse in recent times. Here we highlight the major developments in alternative financial currencies, including local currencies, non-monetary exchange schemes, electronic money and mobile payment solutions.
Stimulated by dramatic innovations in the world of m-commerce, the physical retail space is currently undergoing a dramatic revolution as experiential treats, and new forms of entertainment, social connections and convenience are injected into it. Already, over 50% of women agree that "for me, shopping...
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.
What do the UK's foremost market research experts think about how brands can get the greatest insight? Read and listen to what they have to say in Marketing's series of essays and short films (via the links below) and see what happened when we brought them together for a roundtable discussion. Videos...
Calculating the return on investment of research activity is tricky, but there are ways in which those who commission research can make sure that the results lead to tangible benefits for a brand.
