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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium

PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas

11 Nov 2010 | by Simon Sankarayya

For the first in a series of marketer interviews brought to readers of Marketing by Yahoo!, D&AD's Simon Sankarayya talks to Diageo CMO Andy Fennell

Wieden & Kennedy's Doubal and Thomson: creative that is no laughing matter

15 Sep 2010 | by Noelle McElhatton

A conversation with Robert Doubal and Lolly (Laurence) Thomson, creative directors at Wieden Kennedy London, can feel like you re hanging out with a pair of comedians. Both see the funny side of what they do and like to provoke a reaction. "It s good to get your ads banned," says Thomson, the art...

Why Isobar's innovation chief refuses to be blinded by the science

15 Sep 2010 | by Noelle McElhatton

Though he hardly qualifies as the grand old man of digital, Niku Banaie is feeling his years. "I ve just turned 35," the global chief innovation officer at communications network Isobar sighs. "In digital terms that s old." Of course he s a lot younger than the early digital marketing mavens, and has...

Ford, Eurostar, KFC and More Than: our road to recovery strategies

28 Jul 2010 | by Noelle McElhatton

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

Clients need agencies that can see the broadest answers to problems

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