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The Big Digital Debate: How to create value from digital

In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers, and how this burgeoning medium must be embraced.

The Big Digital Debate: Tweet log

View comments from delegates as they tweeted live from the event.

The Big Digital Debate: The Panel

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

The Big Digital Debate: In pictures

A selection of images from the Big Digital Debate showing panel members and delegates during and after the event.

Step into the spotlight

Brands seeking to positively engage with consumers need to be confident enough to drop the one-way messaging in favour of creating a genuine, entertaining representation of what they stand for

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

Clients need agencies that can see the broadest answers to problems


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