Champions of Design: Agent Provocateur
25 Apr 2013
Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
Stark marketing and an interesting back story have stood the brand apart from its lingerie rivals
The banking sector has had a turbulent time in the past five years. From being public enemy number one on most consumer polls during the height of the recession, the finance sector's aim to rebuild consumer trust has not been an easy one. So how has the sector's above-the-line marcoms evolved over that...
Jeremy Ellis, marketing director, TUI UK & Ireland reveals the three ad campaigns he admires but had nothing to do with.
"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.
Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.
Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.
Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing sight of communications' basic truths.