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Connected Campaign of the Month: O2

26 Apr 2013

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.

Connected Campaign of the Month: Kit Kat

28 Feb 2013

Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.

Think with Google: How do I stay ahead of the digital pack?

29 Feb 2012 | by Mark Howe Country sales director, Google UK

'Even if you're on the right track, you'll get run over if you just sit there.'

Your mobile, the high street and the internet

12 Apr 2011 | by Ben Staveley

M-Commerce is live and kicking

Has online retail become more about price than information?

28 Feb 2011 | by Ben Staveley

Can you remember a world before Amazon? Remember the days when you had to physically go shopping to find the cheapest shop, or traipse up and down your local high street, restricted by the availability of local pricing.

FACT: Multi-channel customers are more profitable!

25 Feb 2011 | by Cassandra Faria, Omniture Marketing

Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

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