Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
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The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson