Connected Campaign of the Month: Kit Kat
28 Feb 2013
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
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Connected Campaign of the Month: O2
26 Apr 2013
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
Connected Campaign of the Month: Heinz
18 Jan 2013
The brand discovered a clever way to bring some joy to those feeling under the weather in winter.
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
Brand, creative and media stars meet to debate the Tablet Media opportunity at Newsworks Summit
23 Nov 2012 | by Staff
Senior figures from the marketing, creative and media sectors came together to debate the future of Tablets this morning at a packed venue in London's V&A museum for Newsworks' first Tablet Media event, which was hosted with Campaign.
Connected Campaign of the Month: Audi
22 Nov 2012
The car-maker used simple drawings to highlight the A3's clean lines and attract friends of its fans
Play like an entrepreneur
29 Oct 2012 | by Elle Graham-Dixon, Elvis
Gamification now requires agencies to think like businesses bringing a new product to market
Mind games
29 Oct 2012 | by Alaistair Cole, Essence
By gathering data from psychologically informed game design, brands and marketers can better connect with the intrinsic desires of players
Gamification: where's the fun in that?
29 Oct 2012 | by Adam Graham, Weapon 7
When considering a gamification strategy, forget points, badges, leaderboards and prizes - and focus on enjoyment
A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
The idea of using gaming mechanics in marketing is not new, but any use of gamification must be appropriate to both the brand and the audience
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