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Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Our experts joined Campaign in Amsterdam to discuss the challenges and opportunities facing clients and why the city's creative businesses are particularly well placed to face up to them.
To meet international clients' needs, agencies must infuse their work with a global philosophy by discovering a brand's human story and telling it in such a way that it transcends cultures.
Brands need to be consistent and diverse all at once. And this requires a unique identity that makes sense across both borders and platforms.
The future lies in a mindset where brands improve by improving the world, and this is where agencies can take the lead.
Amsterdam's place on the global advertising stage is down to its identifiably Dutch blend of innate craftsmanship, stubborn loyalty, adaptability and a world-class aversion to hierarchy.
Producing ideas that effortlessly cross cultural borders and allow brands to inhabit their own 'worlds' is much easier when based in a city that has always had a progressive global outlook.
If Amsterdam is the Silicon Valley of creative advertising, starting up an agency where the smartest minds flock to work is a no-brainer.
Amsterdam's inclusive creative tradition inspires the city to be a hub for communication without frontiers.
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