Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
A fragmented digital space presents a valuable attribution challenge. Here, leading marketers discuss a fascinating and vital subject
Search results
Search filters:
By Article Type
- Promotional Feature
By Channel
-
Media
By Media
-
Video
Click 
to remove filters
Add Search Filters:
By Publication
- campaignlive.co.uk (11)
- marketingmagazine.co.uk (3)
- mediaweek.co.uk (2)
By Discipline
- Cinema (1)
- Digital Media (12)
- Mobile Media (10)
- Television (11)
By Sector
- Agencies (14)
- Autos (11)
- B2B (11)
- Consumer Goods (11)
- Fashion / Clothing (11)
- More...
- Fast Food (11)
- Financial Services (11)
- FMCG (11)
- Food & Drink (12)
- Government / Non-Profit (11)
- Media / Entertainment (16)
- Retail (11)
- Technology (12)
- Telecoms / Utilities (12)
- Travel / Leisure (11)
- Less...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.
The Big Digital Debate: The Panel
24 Nov 2010
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.
Step into the spotlight
20 Oct 2010 | by Sam Richardson
Brands seeking to positively engage with consumers need to be confident enough to drop the one-way messaging in favour of creating a genuine, entertaining representation of what they stand for
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
