Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
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Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Top 100 online advertisers
21 Mar 2007 | by Gareth Jones
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.
Top 100 Advertisers
15 Feb 2006
The total adspend in Marketing magazine's exclusive list of the Biggest Advertisers reached £3.7bn in 2005, up 5.7% on the 2004. The figures, supplied by Nielsen Media Research, include cinema, outdoor, press, radio and TV.
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