Tim Weber, BBC News Interactive: 'Be on Twitter or be sacked'
29 Jun 2011 | by Tim Weber
Social media are essential tools for journalists and media organisations as digital takes over.
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Mike Fairman, Giffgaff: Call time on the call centre
29 Jun 2011 | by Mike Fairman
Mobile network operator giffgaff 'crowd sourced' its customer service using online tools.
Jimmy Leach, FCO: New terms of engagement
29 Jun 2011 | by Jimmy Leach
Digital diplomats listen as well as they talk, using social media to engage with audiences.
James Russell, Experian: Time to go digital by default
29 Jun 2011 | by James Russell
Social media do not threaten established brands and news channels - they enhance them.
Karin J Robinson, Democrats Abroad UK: The online President is back
29 Jun 2011 | by Karin J Robinson
Can Barack Obama embrace innovation the way he did in 2008 as an upstart junior senator?
Scott Brownlee, Toyota: How to weather the storm
29 Jun 2011 | by Scott Brownlee
Social media tools were essential weapons in Toyota's arsenal as it defended its safety record.
Rob Blackie, Blue Rubicon: New thinking- Putting digital at the centre
29 Jun 2011
Bringing order to digital strategies can save millions of pounds, according to Blue Rubicon head of digital Rob Blackie.
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
Some big brands are switching their spend away from online display advertising as social media comes to the fore.
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
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