Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Search results
Search filters:
By Publication
- Marketing
By Article Type
- League Tables
By Industry Sector
-
Retail
Click 
to remove filters
Add Search Filters:
By Discipline
- Digital marketing (1)
- Direct Marketing (1)
- Marketing (10)
- Research & Data (13)
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
Marketing League Table: Sales promotion - Sales promotion leagues
10 Oct 2007
The days of pure sales promotion look numbered as brand tie-ups and collaborations gain in popularity, writes Robert Gray.
Biggest brands: Top 50 selling brands 2007
22 Aug 2007
Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.
Biggest brands: Top 20 own-label brands 2007
22 Aug 2007
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
