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Nielsen reports 10% drop in direct mail volumes

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Market Research League Table

LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.

Biggest brands: Top 50 selling brands 2007

Less fat, less salt, less sugar - the only thing not diminishing is the value of the UK's stellar FMCG brands, writes Jane Simms.

Biggest brands: Top 20 grocery categories 2007

The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.

Design agency league table

LONDON - Marketing magazine publishes its annual league table of top design agencies.

Sector Insight: Sugar and sweeteners - Short on sweet

The sugar sector is in long-term decline as consumers reduce their intake for health reasons.

Top 100 Advertisers spend less on TV

Investment in advertising by the UK's top 100 advertisers recovered in the second half of 2006, after a dreadful start.

Biggest brands: Top 50 selling brands 2006

Marketing's exclusive 2006 Biggest Brands survey, compiled exclusively by TNS Worldpanel, shows that sales for the 50 biggest grocery brands, grew 72% in the 52 weeks ending 23 April 2006.

Biggest brands: Top 20 grocery categories 2006

The fruit, bakery and confectionery sectors posted the greatest sales growth, while frozen prepared foods fell away.

Biggest brands: Top 10 brands by category 2006

New product development and delivering on consumer needs helped the majority of grocery categories rise in value.


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