Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Sector insight: Lager
20 Jan 2010 | by Jane Bainbridge
Sales are in decline, but brewers could broaden lager's appeal by targeting women and older consumers.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Sector Insight: Bottled sauces
05 Dec 2008 | by Jane Bainbridge
Leading producers in the bottled sauces sector have used a mix of innovation and heavy promotion to maintain market position.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
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