New business leagues (3 August 2012)
02 Aug 2012
Wieden & Kennedy retains its lead in the creative new-business table.
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16 November 2012 :OMD's M2M has won the £3 million Florette account after its previous agency, The Media Shop, went into administration.
Wieden & Kennedy retains its lead in the creative new-business table.
Wieden & Kennedy soars to the top of the creative league after capturing the £110m Tesco account. Elsewhere, TBWA\London wins Beko, while Carat wins two accounts in media.
Publicis London moves up four places in the creative league after winning the Nescafe account
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
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