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LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.
