ASOS to revamp menswear title
13 May 2008 | by Staff
LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
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Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Toyota sponsors ITV1's mystery drama strand
22 Apr 2008 | by Alison Donnelly
LONDON - Toyota Auris is to sponsor ITV1's mystery drama shows covering peak and daytime viewing.
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
Biggest brands: Top 20 grocery categories 2007
22 Aug 2007
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
Biggest brands: Top 20 own-label brands 2007
22 Aug 2007
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
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6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
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