Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
The downturn in the economy has, inevitably, led many brands to slash their media spend, but some are taking the opportunity to drive up their adspend.
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Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
New-Business Rankings: 1 August 2008
01 Aug 2008
NEW-BUSINESS RANKINGS: 1 AUGUST 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE ACCOUNTS...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
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