New business leagues (14 October 2011)
14 Oct 2011
Maxus takes the lead in the Media league this week after winning the Karcher account
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Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG Media Contacts lands the £2m Your Move brief.
Maxus takes the lead in the Media league this week after winning the Karcher account
The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees nothing but turkey in the latest Bernard Matthew's ad.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.