Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
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Marketing's Field Marketing Agencies League Table 2008
12 Dec 2008 | by Staff
The traditional roles of field marketing agencies - product sampling and data-based merchandising - have evolved in recent times to embrace experiential and events activity. Now, some claim experiential agencies are moving into the territory occupied by sales promotion specialists.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Biggest brands: Top 20 brand categories 2008
23 Sep 2008 | by Jane Simms
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
ASOS to revamp menswear title
13 May 2008 | by Staff
LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later this month.
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
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