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Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.
Agencies that can work across disciplines should emerge from the recession in a strong position.
With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.
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