BrandZ top 100 brands by value 2010
28 Apr 2010 | by Nicola Clark
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
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Pick & Turkey league (18 March 2011)
21 Mar 2011
Ian Darby is a big McDonald's fan after seeing their latest ad but Jeremy Lee isn't laughing after watching Sainsbury's Comic Relief ads.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Brands must work harder than ever to stand out in stores, so sales and merchandising skills are in high demand. This opportunity, however, is tempered by a downturn in NPD.
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
Design agencies are being called on to demonstrate their adaptability as the tough economy and brands' evolving needs are combining to demand a more holistic service.
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