Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.
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Full table: Consumer Superbrands of 2012
27 Feb 2012
Rolex tops the Top 100 Consumer Superbrands table for 2012.
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
Brands are increasing their investment in sponsorship while weighing up whether to back niche events or spread their budget across multiple types of entertainment, writes Kim Benjamin.
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.
Design Leagues 2011
12 Aug 2011 | by Kim Benjamin
Specialist agencies can do much to help brands lessen their environmental impact, but in this tough economy, it can be difficult to persuade clients and consumers to invest in 'green'.
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.
Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
Sponsorship Leagues 2010
06 Oct 2010 | by Ed Kemp
Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.
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