Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
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View the full versions of the agency new business leagues published in Campaign magazine last year.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
View the prizes picked up by UK agencies in the 2009 Cannes Lions.
The top holding companies shown by share of media and share of advertising.
It may come as no surprise to see that billings at Lowe and Publicis fell by more than 20 per cent in 2008, but few observers will have expected to see an even bigger fall at WCRS.
When recession strikes, creative agencies would be expected to suffer first as new projects are deferred or abandoned.
The top UK advertising agencies based outside of London.